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About Us

Our History

TIDE TREASURES LLC was established in 1996 as a family owned business in Tuscaloosa, Alabama by Claude and Carol Wright. Marketing a unique and ever-changing line of officially licensed jewelry, gifts, and accessories for Crimson Tide fans, the business grew quickly along with the demand for the distinctive and exclusive designs many of which are one-of-a-kind.

In 2008, TIDE TREASURES LLC created partnership opportunities for University of Alabama alumni chapters, public and private schools, and non-profit organizations to provide a revenue stream based on sales attributed to the individual organizations at special events, gamedays, or by phone, email, or web site. A percentage of these sales is distributed to organizations quarterly or when percentage reaches $100 with funds to be used by the organizations to provide assistance where needed. It is our goal to expand this charitable partnership initiative to include additional alumni chapters and non-profit organizations. Please contact us to sign up for this unique revenue stream for your organization.

Tide Treasures LLC gameday location for home games is on Bryant Drive, one block from Bryant-Denny Stadium, at Trinity United Methodist Church. This location will be open before, during, and after most home games for an opportunity for Alabama fans to purchase unique merchandise including sale items.

Carol W. Wright, Owner -Claude L. Wright, CFO -Randall L. Wright, Director of Marketing

Our Core Values

We believe that customer service means “Service above Self” as we strive to meet and exceed the needs of our customers.

We believe that we live in a world and economy that is in constant change and that we must always endeavor to provide the best quality products and services for the best price.

We believe that we must be proactive in developing unique, exceptional, and distinctive designs in jewelry and accessories for alumni and fans of the Crimson Tide. We always welcome suggestions from our customers.

We believe in the importance of giving back to charitable organizations by developing ongoing partnerships with new and existing organizations to the mutual benefit of all concerned.

We believe that honesty and integrity must be the solid foundation of our business as well as all other aspects of our life.